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Plastic Free Flight | Hi Fly
CLIENT
Hi Fly
YEAR
2026
LOCATION
Portugal - Brasil
PROJECT INFO
In January 2026, Hi Fly marked seven years since pioneering the world’s first single-use plastic-free flight with a fully plastic-free operation between Lisbon and Recife — a milestone in aviation sustainability.
Onboard, all disposable plastics were replaced with bamboo, compostable and recycled alternatives, reducing approximately 100 kg of plastic waste per flight and reinforcing the airline’s long-term environmental commitment.
Story In A Box was responsible for the full video coverage of the initiative, capturing the operational execution, onboard experience and sustainability message behind this landmark flight.

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